SHOUT! – The Domain Buyer’s Weekly Newsletter #14
Let’s Talk Domains
The .WTF Domain Extension: Weighing the Pros and Cons for Business Owners
Introduced in 2014, the .WTF domain extension has sparked curiosity and debate among entrepreneurs, marketers, and domain investors. The acronym “WTF” is often associated with surprise, shock, or even frustration, raising questions about its suitability for business use. In the crypto space the meme coin BeerCoin has received a lot of publicity. BeerCoin uses the domain name BeerCoin.wtf. They even opted for this domain when the .com was available albeit at a cost.
Pros:
- Memorability: .WTF domains can be attention-grabbing and memorable, perfect for brands seeking to stand out.
- Creative freedom: The unconventional extension allows for unique branding opportunities.
- Availability: With fewer registrations compared to traditional extensions (.com, .net), .WTF domains are more readily available.
- Affordability: Registration prices are generally lower than premium extensions.
Cons:
- Perception: The .WTF extension may convey negativity or unprofessionalism.
- Limited recognition: Some users may not recognize .WTF as a legitimate domain extension.
- SEO impact: Search engines may not treat .WTF domains equally to traditional extensions.
- Resale value: The resale market for .WTF domains is relatively untested.
Should new business owners consider .WTF?
While .WTF may not be ideal for every business, it can suit:
- Creative agencies: Design, art, or entertainment-focused companies may benefit from the attention-grabbing extension.
- Humor-oriented brands: Businesses leveraging humor or irony in their marketing strategy.
- Niche online communities: Platforms catering to specific interests or subcultures.
However, for most businesses, especially those in:
- Traditional industries: Finance, law, healthcare, or professional services.
- E-commerce: Companies prioritizing trust and credibility.
A more conventional domain extension (.com, .net, .io) might be a safer choice.
Recent domain sales:
1. Short.WTF: Sold for $5,000 (2022)
2. GameOn.WTF: Sold for $2,500 (2022)
3. Crypto.WTF: Sold for $10,000 (2021)
4. Tech.WTF: Sold for $8,000 (2020)
While these sales demonstrate some demand for .WTF domains, they pale in comparison to sales of premium .com domains.
Conclusion:
The .WTF domain extension presents a double-edged sword for business owners. While it offers creativity and memorability, potential drawbacks include perception issues and limited recognition.
New business owners should carefully weigh these factors and consider:
- Target audience and industry.
- Branding strategy.
- Online presence goals.
If .WTF aligns with your business’s unique needs and image, it might be a viable option. Otherwise, traditional extensions remain a safer choice.
Discover more Domain Name ideas at DomainMoonshots.com
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Domain Name News
Recent End User Domain Sales
• A coupon site, tour platform, and property restoration business purchased notable domain names.
• HiPrivacy.com sold for $3,380 and now forwards to the website for Privacy Bee, an internet privacy service.
• BattleRattle.com was acquired by Shellback Tactical LLC for $3,000.
• Solutions.com was the top public sale at Sedo for the week, although the exact price wasn’t disclosed.
Other Notable Sales
• End users bought 23 domains for up to $50,000.
• Significant end user domain sales reached up to $130,000.
Latest Episode of The Side Hustle Report
In the latest episode of the Side Hustle Report we reveal a ready made business in the world of travel, no experience required and opportunities in home cooking. You can watch it here.
Resources
AI Articles – How to make money buying into the AI domain name gold rush
How to Make Money Buying Domain Names articles
We examine various sectors and explore available domain opportunities including:
- Marijuana
- Cryptocurrency
- Drinks
- China
- Life Coaching
We also operate CoinDomain.store and MarijuanaDomain.store
These platforms are designed for the end user with a great idea or someone looking for that spark. However, let’s not forget the domain investor searching for valuable domain names in growth markets. There are few markets that are experiencing the phenomenal growth of cryptocurrency and marijuana. Check out some of the best available domain names in the crypto and marijuana market.
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