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SHOUT! – The Domain Buyer’s Weekly Newsletter #19

Let’s Talk Domain NamesThe Economics of Domain Names: Supply, Demand, and Pricing

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Domain names have become a vital component of online real estate, influencing businesses’ and individuals’ online presence. Understanding the economics of domain names is crucial for investors, entrepreneurs, and marketers. This article delves into the supply, demand, and pricing dynamics of domain names.

Supply of Domain Names

The supply of domain names is determined by several factors:

1. Top-Level Domains (TLDs): Generic TLDs (.com, .net, .org) and country-code TLDs (.us, .cn) increase supply.

2. Domain Name Registration: Registrars like GoDaddy, Namecheap, and Google Domains facilitate domain registration.

3. Domain Name Expiration: Expired domains return to the market, replenishing supply.

Demand for Domain Names

Demand drivers include:

1. Business Expansion: Companies require domain names for branding and online presence.

2. E-commerce Growth: Online shopping fuels demand for descriptive and memorable domain names.

3. Investment and Speculation: Domain name investors seek valuable names for resale.

Pricing Dynamics

Domain name pricing is influenced by:

1. Supply and Demand: Rarity and demand dictate prices.

2. Domain Name Quality: Length, memorability, and keyword relevance impact value.

3. Extension: TLDs affect pricing (.com typically commands higher prices).

4. Market Trends: Industry developments and consumer behavior shape pricing.

Pricing Models

1. Wholesale: Registrars offer discounted pricing for bulk registrations.

2. Retail: Individual registrations incur higher fees.

3. Premium: High-value domains command premium prices.

4. Aftermarket: Resale prices fluctuate based on market demand.

Factors Influencing Domain Name Prices

1. Keyword relevance

2. Length and memorability

3. Extension (TLD)

4. Brandability

5. Traffic and revenue potential

6. Industry trends

7. Competitive demand

Investment Strategies

1. Buy-and-hold: Purchase undervalued domains for long-term appreciation.

2. Flip: Buy, renovate, and resell domains quickly.

3. Rent: Lease domains to businesses.

Conclusion

The economics of domain names revolves around supply, demand, and pricing dynamics. Understanding these factors helps investors, entrepreneurs, and marketers navigate the domain name market effectively. Whether buying, selling, or investing, knowledge of domain name economics is crucial for success.

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Recent Domain Sales

Rocket.com                             $14,000,000                Hilco

KOKO.com                              $1,000,000                  Atom

Continue.com                          $550,000                     LegalBrandMarketing

Gosh.com                                $450,000                     Atom

Solutions.com                         $415,000                     Sedo

OOV.com                                $400,000                     Saw.com

WWI.com                                $350,000                     Domain Market

ASAP.com                               $340,000                     Heritage

Cancel.com                             $300,000                     LegalBrandMarketing

MortgageBroker.com.au         $295,000                     Private sale

Trill.com                                  $289,000                     Saw.com/GoDaddy

IPL.com                                   $265,000                     Sedo

MadeInIran.com                      $250,000                     Private

Timely.com                              $289,000                     Defining.com

Casino.bet                               $200,000                     Atom

X.game                                    $160,000                     Sedo

Super.net                                $150,000                     LegalBrandMarketing

69Bet.com                               $140,000                     Sedo

Crypto.co.uk                            $132,000                     Sedo

Win.ai                                      $130,000                     Namecheap

CV.co                                      $130,000                     Sedo

Blueprint.ai                              $130,000                     Booth.com                  

Betex.com                               $129,000                     Sedo

Auger.com                               $125,000                     Atom

Fantasy.ai                               $120,000                     Namecheap

Review.ai                                $115,000                     Namecheap

Snitch.com                              $100,000                     Afternic

Spring.net                                $100,000                     LegalBrandMarketing

SydneyTools.com                   $100,000                     Sedo

Create.xyz                               $95,000                       Dan.com

Repeatable.com                      $65,000                       Afternic

Visionary.vc                             $64,000                       WeBroker.vc

Instruct.ai                                $60,000                       Namecheap

Recent .co domain sales:

CV.co – $130,000

Pulse.co – $50,000

Wav.co – $31,900

Alliant.co – $18,000

Hosting.co – $35,000 Online .co – $7,300

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Domain Name News

  • Judge Dismisses GoDaddy Expired Domain Clawback Lawsuit – A judge has dismissed a lawsuit against GoDaddy regarding its expired domain clawback policy, citing lack of subject matter jurisdiction.
  • Blackrock Files Cybersquatting Suit – BlackRock Finance has filed a lawsuit against 32 domain names, alleging cybersquatting and trademark infringement.
  • Reverse Domain Name Hijacking – A French jewelry maker and a t-shirt printing business have been found guilty of reverse domain name hijacking after attempting to acquire domain names they claimed infringed on their trademarks.
  • GoDaddy Returns to the Super Bowl – GoDaddy will advertise in the Super Bowl after an eight-year absence, showcasing its commitment to domain registration and online presence.
  • Domain Sales – SnapNames and Afternic reported significant domain sales, with 68 domains selling for $2,000 or more in October.
  • Namecheap reported some chunky .ai sales – Including Win.ai for $130,000, Fantasy.ai       for $120,000 and Review.ai for $115,000.    

Latest Episode of The Side Hustle Report

In the latest episode of the Side Hustle Report we reveal two potential side hustles leveraging the domain names TalkAustin.com and TrackChina.com. You can watch it here.

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Resources

AI Articles – How to make money buying into the AI domain name gold rush

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How to Make Money Buying Domain Names articles

Guide to Investing in Domain Names | Learn How to Buy & Sell

We examine various sectors and explore available domain opportunities including:

  • Marijuana
  • Cryptocurrency
  • Drinks
  • China
  • Life Coaching

We also operate CoinDomain.store and MarijuanaDomain.store

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